Main data fields and structure

The data in Luna is organized around four main object types: Objectives, Key Results, Launches, and Milestones.

Hierarchy

Objectives → Key Results → Launches → Milestones

• Objectives are qualitative goals that set the strategic direction.

• Key Results are quantitative goals that measure progress toward an Objective.

• Launches are initiatives that drive Key Results

• Milestones track progress within each launch

• One launch can contribute to multiple Key Results, allowing for strategic flexibility.

• Objectives, Key Results, and Launches can be created and used independently.

• The data below can either be entered directly in Luna, synced from integrations, or enriched by AI.

• You don’t need to adopt the OKR framework to use these fields. If you simply want to track KPIs, you can use the Key Result fields on their own.

List of key fields

Objective level

Data field	Description
Name	Title of the strategic objective
Contributors	Users or Teams working toward this objective
Date	Timeline for achieving the objective

KR level

Data field	Description
Name	Specific, measurable outcome
Target date	When this Key Result should be achieved
KR score	Progress score toward the target = ((actual - (starting)) / (target - (starting))) * 100
Status	Current health: On track, At risk, Off track
Target value	The goal you're aiming to achieve
Start value	Baseline measurement
Actual value	Current measured progress
Owner	User or Team responsible for this Key Result
Contributors	Users or Teams supporting this Key Result
Linked Launches	Initiatives driving progress on this Key Result
External dashboard link	Link to external tool to track progress

Launch level

Data field	Description
Title	Title of the initiative you want to bring visibility around
Description	A high-level description of the initiative to keep everyone informed about its key elements, such as the problem, solution, and potential impact
Owner	Point of contact and main driver of the initiative
Participants	Users or Teams who are actively collaborating on the initiative or need to stay informed
Status	- Indicator of the overall health of the initiative: On track, Possible delays, At risk, Paused - E.g., changing a status to "At risk" usually triggers a set of email/Slack notifications to the appropriate stakeholders, depending on the company
Stage	- High-level indicator of the phase of the initiative in its lifecycle - Examples of stages based on different portions of the lifecycle: 1- For the GTM: Kickoff, Alpha, Beta, GA 2- for the entire lifecycle: To be prioritized, Not started, Discovery, Scoping, Implementation, Testing, Launch, Post-launch analysis
Launch and start dates	Planned and actual start and launch dates of the initiative
Priority	Indication of the priority level for your list of initiatives: High, Medium, Low
Progress score	Indicator of milestone completion ("Completed milestones" / "Total milestones")
Link to external source	Link to external tool (e.g., Jira issue + child issues progress from Jira)
Labels	- Criteria and attributes for categorizing and organizing your initiatives - E.g., these can include metrics (e.g., "Conversion rate"), significant meetings (e.g., "Board meeting"), release names, etc.
Milestones	Deliverables and checkpoints within the launch, with owners, approvers, and target dates
Success metrics	Outcome-focused measurements to track launch impact, with confidence levels, pre/post shipping values, and link to Key Results for strategic alignment
Resources	Documentation, links, and reference materials associated with the launch
Updates	Progress updates, status changes, and upcoming priorities
Risks	Identified potential blockers, issues, or concerns that could impact launch success
Decisions	Key decisions made during the launch process with context and rationale

Milestone level

Data field	Description
Name	- Title of the milestone providing clear insights into the work progress At Luna, why we focus on milestones, not on tasks - blog post
Stage	- High-level indicator of the phase of the milestone in its lifecycle - Examples of stages: 1- Basic level: Not started, In progress, In review, Completed 2- Can reflect the linked Jira epic status within the list
Target and start dates	Planned and actual start and target dates of the milestone
Owner	Point of contact and main driver of the milestone
Approvers	Participants who will need to approve a milestone in due time
Details	Behind-the-scenes view of daily work progress in Jira or other tools
Link to external source	Link to external tool (e.g., Jira issue + child issues progress from Jira)